In search of luxurious slippers. A, The birth of Edmini, an entrepreneurial venture in the UAE /

This case study illustrates the birth of an entrepreneurial business concept, named Edmini, which was initiated by two Emirati citizens. The main idea behind Edmini lies in the creation of an online store to provide male consumers in the United Arab Emirates (UAE) convenient means to acquire customi...

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Bibliographic Details
Main Authors:	Alshaali, Abdulnasser (Author), Bodolica, Virginia, 1976- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Entrepreneurship > United Arab Emirates > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		HB615

HB615	Available