Engro Chemical Pakistan Limited : restructuring the marketing division /

This case describes the restructuring initiative undertaken to change the forty-year-old structure of the marketing division into a more flexible and rewarding set-up. Towards the beginning of 2008, Khalid Mir, General Manager, Marketing, at Engro Chemical, realized that significant changes were nee...

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Bibliographic Details

Main Authors:	Khurshid, Anwar (Author), Shafique, Muddaasir (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Personnel management > Case studies. Organizational change > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book