Lance Edward Armstrong and Livestrong : leveraging athletic superstardom to gain power for a nonprofit /

This case study focuses on the mutually constituted link between Lance Armstrong's professional cycling career and his partially eponymous, partially true, and partially ironic "charity" Livestrong. The examples presented in the case provide support for the argument that Armstrong...

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Bibliographic Details

Main Author:	Fish, George (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Armstrong, Lance. Livestrong Foundation. Leadership > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book