Do fear appeals lead to a change in behaviour? /

This purpose of this case is to facilitate the exploration of marketing communications in the public health sector. Several factors have contributed to the decline in cigarette smoking in Australia; these include mass media advertising, cultural change and government legislation. Policies such as sm...

Full description

Bibliographic Details

Main Author:	McCarthy, Breda (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Social marketing > Case studies. Communication in marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book