Should Ronald McDonald retire? /

Ronald McDonald is recognizable on a global basis as the clown face of McDonald's. When McDonald's came under fire following the documentary, Super Size Me, in which one man ate nothing but McDonald's food for a month to the detriment of his health, the company decided to change Ronal...

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Bibliographic Details

Main Author:	Johnson, Craig E. (Craig Edward), 1952- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	McDonald's Corporation. Social responsibility of business > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book