Steve Jobs : master of impression management /

The charismatic leadership style of Steve Jobs, cofounder of Apple and former CEO of Pixar, is the central concern of this case. It has been said that Jobs' vision, creativity and mastery of impression management has ensured success for Apple, even after his death. Readers are required to consi...

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Bibliographic Details
Main Author: Humphrey, Ronald H. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
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Call Number: HD57.7
 
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