Taco Bell thanks you for suing them /

This case describes Taco Bell's 2011 marketing campaign: 'Thank You for Suing Us'. This well-managed campaign was effective enough that it actually led to the withdrawal of a lawsuit against the fast food chain.

Bibliographic Details
Main Authors:	Crandall, William, 1956- (Author), Parnell, John A. (John Alan), 1964- (Author), Spillan, John E. (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Taco Bell (Firm) Public relations > Case studies. Crisis management > Case studies. Fast food restaurants > Public relations > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case describes Taco Bell's 2011 marketing campaign: 'Thank You for Suing Us'. This well-managed campaign was effective enough that it actually led to the withdrawal of a lawsuit against the fast food chain.
Item Description:	Originally Published in: Crandall, W. R., Parnell, J. A., & Spillan, J. E. (2013). Taco Bell Thanks You for Suing Them. In Crisis management: Leading in the new strategy landscape (2nd edition, pp. 218-221). Los Angeles: SAGE Publications, Inc. ISBN: 9781412991681.
Physical Description:	1 online resource : illustrations (black and white, and colour).
ISBN:	9781506323992 (ebook) :