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Taco Bell thanks you for suing them /

This case describes Taco Bell's 2011 marketing campaign: 'Thank You for Suing Us'. This well-managed campaign was effective enough that it actually led to the withdrawal of a lawsuit against the fast food chain.

Bibliographic Details
Main Authors: Crandall, William, 1956- (Author), Parnell, John A. (John Alan), 1964- (Author), Spillan, John E. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Taco Bell (Firm)
Public relations > Case studies.
Crisis management > Case studies.
Fast food restaurants > Public relations > Case studies.
Electronic books.
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Call Number: TX911.3.P77
 
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TX911.3.P77 Available