Cover Image

The Domino's boogergate incident /

In April 2009, two Domino's Pizza employees posted a video on YouTube showing one of the employees sticking cheese up his nose and then putting it in a sandwich. This case describes how Domino's handled the public relations crisis.

Bibliographic Details
Main Authors: Crandall, William, 1956- (Author), Parnell, John A. (John Alan), 1964- (Author), Spillan, John E. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Domino's Pizza (Firm)
Public relations > Case studies.
Crisis management > Case studies.
Fast food restaurants > Public relations > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In April 2009, two Domino's Pizza employees posted a video on YouTube showing one of the employees sticking cheese up his nose and then putting it in a sandwich. This case describes how Domino's handled the public relations crisis.
Item Description:Originally Published in: Crandall, W. R., Parnell, J. A., & Spillan, J. E. (2013). The Domino's Boogergate Incident. In Crisis management: Leading in the new strategy landscape (2nd edition, pp. 195-197). Los Angeles: ISBN: 9781412991681.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506323886 (ebook) :