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The Domino's boogergate incident /

In April 2009, two Domino's Pizza employees posted a video on YouTube showing one of the employees sticking cheese up his nose and then putting it in a sandwich. This case describes how Domino's handled the public relations crisis.

Bibliographic Details
Main Authors: Crandall, William, 1956- (Author), Parnell, John A. (John Alan), 1964- (Author), Spillan, John E. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Domino's Pizza (Firm)
Public relations > Case studies.
Crisis management > Case studies.
Fast food restaurants > Public relations > Case studies.
Electronic books.
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Call Number: TX911.3.P77
 
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