Oriflame and the Indian marketplace /

The Swedish cosmetics company, Oriflame, has successfully entered the Indian marketplace as the leading cosmetics marketer in the region. This case study examines the strategies that Oriflame adopted to overcome the challenges that the Indian marketplace poses for direct marketers.

Bibliographic Details
Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Direct marketing > India > Case studies. Cosmetics > Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		HF5415.126

HF5415.126	Available