Pricing ArcelorMitall steel globally : the effects of currency changes /

International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctu...

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Bibliographic Details
Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	ArcelorMittal (Firm) Steel > Prices > Case studies. Foreign exchange rates > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		HD9516

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