Nestlé, S.A. /

This case study focuses on the 'Get Set, Go Free' campaign, implemented by Nestlé, S.A. in the United Kingdom and Ireland. The campaign aimed to combat growing levels of obesity and inactivity by allowing participating consumers to try activities free of charge. Readers are asked to evalua...

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Bibliographic Details

Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Nestlé. Advertising campaigns > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book