Marketing headaches /

This case study considers the international market for headache and pain relievers. A variety of marketing techniques have been adopted to ensure effective international marketing, making pain relievers available to individuals and health-care providers worldwide.

Bibliographic Details

Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Export marketing > Case studies. Analgesics industry > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book