Mobile phone marketing /

There is ever-increasing competition in the international mobile phone market. Therefore, in order to be successful, mobile phone companies must come up with creative new marketing and advertising campaigns. This case study follows one such success story, in the form of the Nokia N8 campaign in the...

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Bibliographic Details
Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Advertising > Cell phones > Case studies. Export marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF6161.T35

HF6161.T35	Available