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Advertising jewelry /

Jewelry carries a variety of cultural meanings in the international market. This case study considers the adaptations that must be made when marketing jewelry in the international business environment.

Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Advertising > Jewelry > Case studies.
Export marketing > Case studies.
Electronic books.
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Call Number: HF6161.J6
 
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HF6161.J6 Available