Cover Image

Tesco targets China /

Tesco was founded in the United Kingdom in the early 20th century as a grocery retailer and has grown to become the third largest retailer in world. The company has a strong international presence, and this case study documents Tesco's strategic plans for further impact in the Chinese market.

Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Tesco (Firm)
Strategic planning > Case studies.
Export marketing > Case studies.
International business enterprises > China > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Tesco was founded in the United Kingdom in the early 20th century as a grocery retailer and has grown to become the third largest retailer in world. The company has a strong international presence, and this case study documents Tesco's strategic plans for further impact in the Chinese market.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Tesco Targets China. In International marketing (pp. 436-437). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506323206 (ebook) :