Tesco targets China /

Tesco was founded in the United Kingdom in the early 20th century as a grocery retailer and has grown to become the third largest retailer in world. The company has a strong international presence, and this case study documents Tesco's strategic plans for further impact in the Chinese market.

Bibliographic Details
Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Tesco (Firm) Strategic planning > Case studies. Export marketing > Case studies. International business enterprises > China > Case studies. Electronic books.
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Call Number:		HD30.28

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