McDonald's global expansion : adaptation and differences in taste /

There is no doubt that McDonald's has been successful in developing and maintaining a recognizable global brand. This case study examines the McDonald's global brand strategy and evaluates the adaptations that the company makes for local, national markets.

Bibliographic Details

Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	McDonald's Corporation. Export marketing > Case studies. Consumers' preferences > Case studies. Brand name products > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book