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The "Mobile You" breathalyzer /

The X275 Mobile You Breathalyzer is a portable, handheld breathalyzer device made by Youtoi Industries of Japan. Following successful marketing of the product in Japan, the company is expanding its focus to Germany. This case study presents a comparison of the Japanese and German markets and asks re...

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Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Marketing research > Case studies.
Export marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The X275 Mobile You Breathalyzer is a portable, handheld breathalyzer device made by Youtoi Industries of Japan. Following successful marketing of the product in Japan, the company is expanding its focus to Germany. This case study presents a comparison of the Japanese and German markets and asks readers to consider how Youtoi should conduct its market research and whether it will be as successful in Germany as in Japan.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). The "Mobile You" Breathalyzer. In International marketing (pp. 221-222). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322902 (ebook) :