The "Mobile You" breathalyzer /

The X275 Mobile You Breathalyzer is a portable, handheld breathalyzer device made by Youtoi Industries of Japan. Following successful marketing of the product in Japan, the company is expanding its focus to Germany. This case study presents a comparison of the Japanese and German markets and asks re...

Full description

Bibliographic Details

Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Marketing research > Case studies. Export marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book