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Marketing children's party services : Rugged Earth Adventures /

With increasing numbers of cash-rich but time-poor families, entrepreneurs have increasingly commercialised the children's party concept, offering a wide range of imaginative, outsourced propositions. Beginning by outlining the size and scope of this emergent industry, this case focuses on an o...

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Bibliographic Details
Main Author: O'Brien, Justin (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Marketing > Case studies.
Amusements > Marketing > Case studies.
Electronic books.
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Call Number: HF5415
 
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HF5415 Available