Musical segmentation /

This case study asks readers to consider the intersection of international marketing practices with music in various cultural contexts. Different musical forms are associated with different market segments, allowing for a multitude of different international marketing opportunities.

Bibliographic Details

Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Market segmentation > Case studies. Export marketing > Case studies. Consumers' preferences > Case studies. Music audiences > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book