Cover Image

Kikkoman soy sauce : a tradition of trade /

This case study presents a historical overview on the use of soy sauce and trading practices. In particular, the case focuses on Kikkoman, a leading soy sauce producer, and its growth model, from its origins in Japan to a global brand.

Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Kikkōman Kabushiki Kaisha.
Export marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study presents a historical overview on the use of soy sauce and trading practices. In particular, the case focuses on Kikkoman, a leading soy sauce producer, and its growth model, from its origins in Japan to a global brand.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Kikkoman Soy Sauce: A Tradition of Trade. In International marketing (pp. 73-74). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322698 (ebook) :