Kikkoman soy sauce : a tradition of trade /

This case study presents a historical overview on the use of soy sauce and trading practices. In particular, the case focuses on Kikkoman, a leading soy sauce producer, and its growth model, from its origins in Japan to a global brand.

Bibliographic Details

Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Kikkōman Kabushiki Kaisha. Export marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book