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Facebook.com : global marketing opportunities and connectivity /

This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challen...

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Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Facebook (Firm)
Social media > Economic aspects > Case studies.
Internet marketing > Case studies.
Electronic books.
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Call Number: HF5415.1265
 
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