Corporate culture and closure at Pepsi Cola /
This case study examines an account of the corporate culture at Pepsi Cola, as told by one of the company's former vice-presidents, John Sculley. Sculley's account could be seen as biased or self-promoting. However, it does provide unique insight into the corporate culture at Pepsi Cola in...
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| Format: | eBook |
| Language: | English |
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[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case study examines an account of the corporate culture at Pepsi Cola, as told by one of the company's former vice-presidents, John Sculley. Sculley's account could be seen as biased or self-promoting. However, it does provide unique insight into the corporate culture at Pepsi Cola in the late 1970s, in terms of values, norms, symbolism and understandings. |
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| Item Description: | Originally Published in: Alvesson, M. (2012). Corporate Culture and Closure at Pepsi Cola. In Understanding organizational culture (2nd edition, pp. 173-176). London: SAGE Publications Ltd. ISBN: 9780857025586. |
| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473943049 (ebook) : |