Corporate culture and closure at Pepsi Cola /

This case study examines an account of the corporate culture at Pepsi Cola, as told by one of the company's former vice-presidents, John Sculley. Sculley's account could be seen as biased or self-promoting. However, it does provide unique insight into the corporate culture at Pepsi Cola in...

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Bibliographic Details

Main Author:	Alvesson, Mats, 1956- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Pepsi-Cola Company. Corporate culture > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book