Cover Image

Organizational culture and constructions of the customer /

The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.

Bibliographic Details
Main Author: Alvesson, Mats, 1956- (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Consumer behavior > Case studies.
Corporate culture > Case studies.
Mass media > Influence > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.
Item Description:Originally Published in: Alvesson, M. (2012). Organizational Culture and Constructions of the Customer: A Case Study. In Understanding organizational culture (2nd edition, pp. 94-97). London: SAGE Publications Ltd. ISBN: 9780857025586.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781473942998 (ebook) :