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Organizational culture and constructions of the customer /

The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.

Bibliographic Details
Main Author: Alvesson, Mats, 1956- (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Consumer behavior > Case studies.
Corporate culture > Case studies.
Mass media > Influence > Case studies.
Electronic books.
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Holdings details from Available Online
Call Number: HF5415.32
 
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HF5415.32 Available