Engaging consumers' senses for creating unique brand positioning /

In the current economic scenario, where products become commodities within days, it is extremely important and difficult to differentiate products. Competitors, within no time come up with products having similar features. Amid this some brands have been able to differentiate themselves by creating...

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Bibliographic Details

Main Authors:	Agarwal, Sharad (Author), Dutta, Tanusree (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Marketing > Case studies. Consumer behavior > Case studies. Senses and sensation. Electronic books.
Online Access:	Connect to the full text of this electronic book