The Wrigley saga /

As entrepreneurial businesses grow, it is often necessary for their strategies to change. This case study considers the example of Wrigley Company in its growth from a small family business to a large subsidiary of Mars Inc.

Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Wm. Wrigley Jr. Company. Strategic planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book