Exploiting online communities /

The internet not only provides a valuable opportunity for entrepreneurs to increase interest in their products, but it can also present an opportunity for the formation of an online community for distribution. An early adopter of this type of distribution was snow sports equipment retailer, Gerfried...

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Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Internet marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book