An entrepreneurial disaster : Boo.com /

Although on-line business can offer new and exciting marketing opportunities for entrepreneurs, as opposed to terrestrial marketing, one principle, however, remains the same: the business must be able to attract enough consumer demand to recover operating costs. This case study follows the unsuccess...

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Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Internet marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book