Unconventional promotion /

Promoting an entrepreneurial product or service often requires an entrepreneurial approach to customer communication. This case study examines four such instances of innovative marketing employed by Nettimarket, The Body Shop, Dell and The Arctic Monkeys.

Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Communication in marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book