Taking the mousetrap to the customer /

Although an entrepreneur may develop an innovative and exciting new product, they may not always be in the best position to promote it to the market. This case study demonstrates this phenomenon with the example of Earl Tupper, the inventor of Tupperware, and Brownie Wise, the developer of the uniqu...

Full description

Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Direct marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book