Avoiding a market confrontation /
When entering a competitive market alongside large, dominant firms, entrepreneurs can choose to position themselves so as not to be perceived as a threat. This was the strategy adopted by Jeff Hawkins when launching his Palm Pilot hand-held electronic organiser in the shadow of market giants such as...
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| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | When entering a competitive market alongside large, dominant firms, entrepreneurs can choose to position themselves so as not to be perceived as a threat. This was the strategy adopted by Jeff Hawkins when launching his Palm Pilot hand-held electronic organiser in the shadow of market giants such as Microsoft. |
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| Item Description: | Originally Published in: Chaston, I. (2010). Avoiding a Market Confrontation. In Entrepreneurial management in small firms (pp. 113-115). London: SAGE Publications Ltd. ISBN: 9781848600256. |
| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473938915 (ebook) : |