Videodisc meets VCR /
This case study investigates the situation where an existing dominant product concept prevents the potential for new product development. In this instance, this inability to see the opportunity for new products is also based on the incorrect market forecasts produced by industry experts.
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| Format: | eBook |
| Language: | English |
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[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case study investigates the situation where an existing dominant product concept prevents the potential for new product development. In this instance, this inability to see the opportunity for new products is also based on the incorrect market forecasts produced by industry experts. |
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| Item Description: | Originally Published in: Chaston, I. (2010). Videodisc Meets VCR. In Entrepreneurial management in small firms (page 78). London: SAGE Publications Ltd. ISBN: 9781848600256. |
| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473938779 (ebook) : |