Videodisc meets VCR /

This case study investigates the situation where an existing dominant product concept prevents the potential for new product development. In this instance, this inability to see the opportunity for new products is also based on the incorrect market forecasts produced by industry experts.

Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	New products > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book