"Morphing" /

In competitive and highly changeable markets, entrepreneurial firms often need to be able to 'morph' their business strategies. This case study considers and compares two Internet search engines, Yahoo! and Excite.

Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Strategic planning > Case studies. Success in business > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book