Idea identification and growth /

In the case of The Body Shop, the ideas and values of the founding entrepreneur, Anita Roddick, continue to act as a basis for the management strategy of the company.

Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Body Shop (Firm) Leadership > Case studies. Strategic planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book