Fighting the giants : the case of a new player /

Today's business environment is dynamic and current business competition is characterized by some authors as hyper-competition. For a new player, sustainable competitive advantage is a crucial indicator of success. SimplySiti is a new brand in the beauty industry in Malaysia having being establ...

Full description

Bibliographic Details

Main Authors:	Rosnan, Herwina (Author), Mohd, Rosmimah (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Branding (Marketing) > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book