A fly-away success story : Red Bull gives You wings /

Red Bull serves here as an excellent example of a company's successful brand marketing with a small marketing budget.

Bibliographic Details

Main Author:	Masterson, Rosalind (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Red Bull (Firm) Branding (Marketing) > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book