Targeting rural yoghurt market : a way forward /

This case describes the marketing practices at Mali, one of the new entrants to the crowded yoghurt market in Sri Lanka. Mali focuses on the rural yoghurt market - a significant market untapped by big players in the yoghurt market. Being a medium-scale enterprise, Nimal, the owner of the Mali, manag...

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Bibliographic Details
Main Authors:	Kumara, P. A. P. Samantha (Author), Buddhika, S. A. (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Marketing > Case studies. Yogurt > Sri Lanka > Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		HF5415

HF5415	Available