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Dangerous foods : the libel case of the Texas cattlemen versus Oprah Winfrey /

This case focuses on the decision of what actions Paul Engler should take to support his interest in the cattle industry and what actions Oprah Winfrey should take in response. The primary subject matter of this is case is how to respond to negative public comments about a firm's product. Secon...

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Bibliographic Details
Main Authors: Terry, Neil (Author), Macy, Anne (Author), Owens, James (Author), Womble, Lynsee (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Libel and slander > United States > Cases.
Negative goodwill > Case studies.
Marketing > Case studies.
Electronic books.
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Call Number: HD59
 
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HD59 Available