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SoleRebels - targeting the ethical consumer /

Founded in 2004, soleRebels is an organisation that recycles truck tyres to produce a range of shoes and sandals that are marketed to ethical consumers in the western world. The founder spotted an opportunity to use recycled materials, market a Fair Trade product to ethical consumer, and, in the pro...

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Bibliographic Details
Main Author:	McCarthy, Breda (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Sustainable living > Economic aspects > Case studies. Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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