SoleRebels - targeting the ethical consumer /

Founded in 2004, soleRebels is an organisation that recycles truck tyres to produce a range of shoes and sandals that are marketed to ethical consumers in the western world. The founder spotted an opportunity to use recycled materials, market a Fair Trade product to ethical consumer, and, in the pro...

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Bibliographic Details
Main Author: McCarthy, Breda (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
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Call Number: HF5415
 
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HF5415 Available