SoleRebels - targeting the ethical consumer /
Founded in 2004, soleRebels is an organisation that recycles truck tyres to produce a range of shoes and sandals that are marketed to ethical consumers in the western world. The founder spotted an opportunity to use recycled materials, market a Fair Trade product to ethical consumer, and, in the pro...
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| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Founded in 2004, soleRebels is an organisation that recycles truck tyres to produce a range of shoes and sandals that are marketed to ethical consumers in the western world. The founder spotted an opportunity to use recycled materials, market a Fair Trade product to ethical consumer, and, in the process, bring sustainable jobs to her community. The company is based in a food-insecure, drought-prone region in Ethiopia and its success has helped alleviate some of the problems faced by the local community. The purpose of this case is to demonstrate the principles of Fair Trade and facilitate the exploration of sustainable marketing. |
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| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473937499 (ebook) : |