Coleman, J. T., & Sherrell, D. L. (2016). Jumping off the bandwagon: Why the most popular charities may not be the best partners in brand/cause collaborations. SAGE.
Chicago Style (17th ed.) CitationColeman, Joshua T., and Dan L. Sherrell. Jumping off the Bandwagon: Why the Most Popular Charities May Not Be the Best Partners in Brand/cause Collaborations. [London]: SAGE, 2016.
MLA (9th ed.) CitationColeman, Joshua T., and Dan L. Sherrell. Jumping off the Bandwagon: Why the Most Popular Charities May Not Be the Best Partners in Brand/cause Collaborations. SAGE, 2016.
Warning: These citations may not always be 100% accurate.