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Jumping off the bandwagon : why the most popular charities may not be the best partners in brand/cause collaborations /

Carter is faced with the challenge of choosing charitable causes for three separate companies to partner with for upcoming cause-related marketing campaigns. He initially thinks that any charitable cause will work due to the generally positive associations of corporate philanthropy, but marketing re...

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Bibliographic Details
Main Authors: Coleman, Joshua T. (Author), Sherrell, Dan L. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Nonprofit organizations > Marketing > Case studies.
Social marketing > Case studies.
Electronic books.
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Call Number: HF5414
 
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